Our Heritage

Designed around people. Not machines.

From a Scandinavian start-up to a global pioneer in strength training

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Decades in the making
  1. 1987The beginningResearch begins into sports performance at Helsinki University.
  2. 1989Healthcare firstHUR launches equipment developed specifically for rehabilitation and medical use.
  3. 1990sGlobal recognitionHealthcare providers across the world adopt HUR technology.
  4. 2000sEvidence growsClinical research continues to validate pneumatic resistance and biomechanics.
  5. 2010sBeyond rehabilitationTechnology expands into active ageing, performance and wellness.
  6. 2026VOA is bornHealthcare expertise meets connected strength. Designed around you.

VOA didn't begin in a gym.

It began with a mission to help people move better, recover faster, and live independently for longer

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Heritage

Where it all began

Our heritage traces back to Finland, where researchers from the University of Jyväskylä and Helsinki University of Technology challenged the limitations of traditional weight-stack training. By combining sports science with aerospace engineering, they pioneered pneumatic resistance technology—creating a smoother, safer and more responsive way to build strength. That breakthrough became the foundation of HUR. Today, it powers VOA through Aerokin™ Technology.

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Beyond strength

More than a manufacturer

For over three decades, HUR has partnered with hospitals, rehabilitation centres, universities and healthcare professionals across the world. Every innovation has been driven by one simple question:

How can strength training help more people live healthier, more independent lives?

That philosophy remains at the heart of VOA today.


Human Intelligence. Strengthspan. Built for Performance. Evidenced-Based. VOA Connect. 35+ Years in Healthcare. Open Health Platform

Heritage

Designed for today. Built on decades of evidence.

The result is a connected open health platform that bridges the gap between healthcare and fitness.

35+ years

35+ years of healthcare and biomechanics expertise

Evidence based

Evidence-informed pneumatic resistance technology

Connected

Connected digital coaching through VOA Connect

Human-centred

Human-centred design that adapts to every user

Common questions

Frequently asked

VOA machines use air resistance technology called Aerokin™, which utilises the natural transmission of power. Dial in the resistance to match the natural force and movement of the user's muscles to make workouts smoother and more effective.

Strengthspan goes beyond how strong we are today. It's about maintaining the strength and physical capability to stay active and independent, while continuing to do the things we love throughout life.

VOA turns training data into meaningful insight, giving fitness professionals the tools to understand every individual, personalise training and guide progression. Technology provides the insight. Human Intelligence turns it into action.

Lightweight machines with a smaller footprint offer environmental advantages, minimising the carbon footprint while maximising investment gains.

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Change is in the air

Start your journey, step into the flow with VOA

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