Our story

Designed around people. Not machines

For too long, strength training has expected people to adapt to the equipment. We believe it should be the other way around.

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Decades in the makingBorn from a fitness legacy to spark a strength training revolution VOA was born from decades of clinical innovation. Built on proven healthcare expertise and engineered for commercial fitness, every solution is designed to help more people build strength, maintain independence, and enjoy healthier lives for longer. VOA is built on the foundation established by HUR, whose pioneering work in healthcare and biomechanics has shaped strength training for more than 35 years. That clinical heritage now powers a new generation of connected strength solutions for commercial fitness. Our story began in Finland, where sports scientists and aerospace engineers challenged one simple question: could strength training become smoother, safer, and more responsive? Their answer was pneumatic resistance—a breakthrough that transformed rehabilitation and later became the foundation of HUR's globally recognised technology. Today, that same spirit of innovation lives on through Aerokin™, powering the next generation of connected strength at VOA.
  1. 1987The beginningResearch begins into sports performance at Helsinki University.
  2. 1989Healthcare firstHUR launches equipment developed specifically for rehabilitation and medical use.
  3. 1990sGlobal recognitionHealthcare providers across the world adopt HUR technology.
  4. 2000sEvidence growsClinical research continues to validate pneumatic resistance and biomechanics.
  5. 2010sBeyond rehabilitationTechnology expands into active ageing, performance and wellness.
  6. 2026VOA is bornHealthcare expertise meets connected strength. Designed around you.

Built on more than 35 years of healthcare and biomechanics expertise VOA was created to remove the barriers that prevent people from experiencing the benefits of strength training.

Torso Twist Interaction Torso Arms
The VOA Difference

Step into the flow state with Aerokin™ Technology

VOA machines are powered by Aerokin™, our pneumatic resistance technology designed around the way the body naturally moves and produces force.

Using precisely controlled air instead of traditional weight stacks or motor-driven resistance, Aerokin™ delivers smooth, responsive resistance that makes strength training accessible at every level.

Aerokin™ Technology. Strength without intimidation.

Our values

Step into your flow state.

Sustainable, human-led workouts you can trust

Human first

While technology drives every interaction, fitness professionals are the ultimate decision-makers.

Evidence-led

Rooted in biomechanics and designed around the human body, VOA Connect records biometrics and progress to update workout plans in real time.

Sustainable

Lightweight machines with a smaller footprint offer environmental advantages, minimising the carbon footprint while maximising investment gains.

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Change is in the air

Start your journey, step into the flow with VOA

Enter a new era